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POD,
(CONT.)
People
resist change. It's only natural. So when POD books entered the
market, some immediately began to question their quality and their
durability. Why change to new-fangled things when offset has served
the world so well for so long?
Well,
here is a reality check. A book product is as good as its manufacturer.
American printers are, as a rule, very good manufacturers when it
comes to the actual printing. Binders, that's a different story.
If a binder uses substandard glue, or processes the production line
too fast, problems will show. The most common consumer beef: spines
that crack, pages that come falling out.
It
happens, and alarmingly it happens more and more. Generally not
to POD books, though. When books come apart, it is usually an
offset product. Not only that, it is usually a book from a major
publishing house, such as Warner, HarperCollins, TOR, Simon&Schuster,
Little Brown, St. Martin's, and the blacklist also includes the
entire Harry Potter series by Scholastic.
Experts
mostly blame the glues. They say too many books seem to be manufactured
with cheap adhesives that don't maintain a grip. Sometimes the text
block itself comes apart, at other times the text block stays together
but does not hold to the spine.
Tellingly,
glue manufacturers agree. In the current recession-type era the
big publishing houses are cutting costs, and corners. Manufacturers
are substituting low-grade glues and inks for the good stuff of
years past. And guess what, ink may be the worst evil-doer after
all, the very ingredient that digital printing skips. What is
called "ink migration" might be the root cause of many
of the incidents. Books that contain graphics, for instance, or
other illustrations, often use inks that contain solvents. The solvents
migrate toward the backbone and eat away the adhesive, especially
when the book is stored in a warehouse, and exposed to temperature
changes.
That's
the fate of offset printed books. They require ink, and they require
storage, often for months at a time. POD books have none of those
issues. That is why there are so few complaints about them. And
when there is a complaint, it is always about the glue, not the
printing technique.
Currently,
20 percent of all the titles that are in print are printed the POD
way, for a total of 4 million books per year. More than 2,300 publishers
are now using this printing technology, including all the major
publishing houses. Random House is the biggest producer of POD books.
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