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FIND
A PUBLISHER WHO WANTS YOUR BOOK,
NOT YOUR MONEY
So
now what do you do? You are not going to get an acceptance from
the New York houses. You are also not going to spend any money on
getting published, because that would tremendously cheapen the dream
that you had back when you started to write your book. Let's
face it, isn't it much more rewarding to be able to tell your friends
that you were actually paid to be published? That some publisher
out there actually read, judged, and accepted your book?
Of
course it is, we all know that it is. There are 56,000 publishers
in the U.S. Somewhere, someone would want to take a chance on you,
right? A publisher who wants your book, not your money. If
it's not one of those five mega powerhouses that account for 80
percent of all book sales (Bertelsmann (Random House, etc.), Rupert
Murdoch's News Corp, Time Warner, Disney and Viacom/CBS), or even
one of the top 20 publishers who together account for 93 percent
of all book sales, somewhere, someplace, there must be a publisher
who is willing to let your book take a shot at the remaining 7 percent.
Seven percent of a $26 billion market is still close to $2 billion.
Couldn't you have at least a few bucks from that piece of the pie?
The
answer is, "yes, you can." All those 56,000 publishers
combined are publishing 145,000 new titles per year, and there
is room there for your book as well. Once again, stay clear
from the vanity publishers, unless you are totally, hopelessly desperate,
or unless you have written a flawed book that you want to see in
print no matter what. We are not discussing the untalented here.
What we are talking about is seriously written books by serious
and talented people. Folks whose works are not any better or worse
than the majority of what you find in today's bookstores, and who
by sheer lack of luck have not caught the eye of the New York elite.
There
is a variety of options for you. First of all, check out one of
those publishers listings. Your local library carries them. Focus
on finding very small publishers only. Their listing will tell you
if your book fits their niche. Remember, to the bookstore it makes
no difference whatsoever if your publisher is large or small. As
long as they can find your book in their computer system, which
is fed by industry sources, they don't care if your publisher hails
from New York or Topeka, Kansas. Get one of those small houses interested.
Another
option, used by a growing number of authors, is to go one step up
and aim at one of the 350 midsize publishers. Most of those will
prove to be impenetrable, but some you will actually find open for
business. A good place to compare is www.publishedauthors.net
where thousands of authors are showcased. Last time we checked,
their most favorite midsize publisher with an open-door policy for
new quality talent was PublishAmerica. You can find their website
here.
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